The competition for brands to gain attention on the internet is pretty cutthroat…. and even that sounds like an understatement!
This is large because every business, big or small, are creating a lot of noise in the online world.
As convenient as the online world is in terms of brand promotion, this also makes consumers skeptical about those brands that indulge in relentless self-promotion.
This calls for innovative digital marketing strategies and the demand for new marketing ideas have been on the rise.
For a lot of brands, the search for alternate marketing solutions ends with influencers.
That’s right! Influencer marketing is becoming the hot favorite among business owners and a large number of brands are investing heavily in influencer marketing campaigns.
If you haven’t considered this marketing option, maybe you should.
But first, let’s look into the concept of influencer marketing for a better understanding.
Deciphering the power of influencer marketing:
Influencers are characterized by a huge number of loyal followers on social media platforms such as Instagram, Facebook, Twitter, etc. Their recommendations are held in high regard by these followers because the influencers are perceived as experts in their niches.
Influencer marketing involves collaborating with popular influencers in your particular niche with the purpose of building your brand’s online reputation.
But are influencers and celebrities the same thing? The answer is NO. Then what distinguishes influencers from traditional celebrities? The answer is that the former share a strong rapport with their fanbase. They harness the powerful accessibility of social media to establish stronger personal connections and gain their followers’ trust.
What gives influencers certain leverage and enables them to motivate their followers is their in-depth knowledge of certain subjects.
Depending on your marketing objective, you can collaborate with influencers to
Create engaging content
Announce giveaways
Host Q & A sessions and more.
You can even invite them to take charge of your social media profile and post content on your behalf for a preassigned time period.
A successful influencer marketing campaign demands intricate planning and an in-depth understanding of the target audience and marketing objectives.
According to a recent study, influencer marketing was considered effective by 90% of respondents on Google search queries related to “Influencer marketing”.
This is a testament to influencer marketing’s rising popularity in the world of marketing.
Amplified Brand Awareness and recognition:
Owing to their extensive reach, influencers have the power to enhance brand awareness. When an influencer endorses your brand, their followers are bound to take notice.
Such recommendations and endorsements are considered authentic.
With the noise brands are making on the internet, collaboration with an influencer can help you cut through all the noise and help kickstart profitable online conversations.
Precise customer targeting:
Identifying the target audience is a crucial part of marketing. But it’s an exhausting process and requires a really deep understanding of your potential customers and the emerging customer trends.
This is where Influencers can take the load off because they’ve already done the job of targeting the right audience. All you have to ensure is that the influencer of your choice is relevant to your niche and their public persona complements your brand’s image.
For example, if you have a restaurant or food delivery service, then collaborating with a food blogger/influencer will reap great benefits as their audience is highly likely to take an interest in your service.
Enhanced Credibility & Trust:
The trust between influencers and their followers is the biggest power of influencer marketing.
An influencer’s honest feedback regarding your service or product will be perceived as a genuine testimonial. This is guaranteed to reinforce your credibility and strengthen your brand’s reputation.
This collaboration will help you win the trust of the influencer’s audience. In the long run, you will end up with an army of loyal brand advocates and result in even better brand awareness and bigger ROI.
Redefined Content Strategy:
Collaborating with influencers is a great way to redefine your content strategy with brand new perspectives. That’s not surprising considering the fact that influencers make a living out of developing content for their followers.
Content that features influencers is often seen as trustworthy and authentic. If it resonates with your audience, they are likely to share it with their own network of friends. This enhances the visibility of your content and helps you connect with an audience that would have otherwise remained inaccessible.
With engaging content, you can change the way your audience views your social media profiles. As a bonus, such content can be used as testimonials from real-life customers and when your content gets shared, it helps you earn a number of authentic backlinks.
Improved Search Engine Rankings & increased conversions:
The reason why influencer marketing needs to be integrated into your overall marketing strategy is that it can boost the other forms of digital marketing you are using.
With great content, increased traffic, increased engagement, and brand visibility, your website’s ranking at the search engine pages will get better.
Modern consumers are wary of brands and they often spend a considerable amount of time doing online research before making a purchase.
Your brand won’t have this problem once you collaborate with influencers because their recommendations are perceived as authentic.
So the transition from leads to conversion can be sped significantly up through influencer marketing.
So in conclusion, it’s high time marketers and business owners recognized the power of influencer marketing and use it to their advantage.
If you are considering this option, then consult Even Brains. We have connections with an extensive roster of influencers and we will help you pick those relevant to your niche.
Contact us now.